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What is the definition of a successful childcare centre?

While there is no single definition of success in childcare, a centre that creates a stimulating, safe and loving environment for children, meets or exceeds standards and has a well-trained team of staff would be considered successful in our opinion.

Finding high-quality Childcare can be a major concern for parents with young children. Research has shown us that majority of parents with children younger than 6 have found it difficult to find high-quality, affordable childcare.

So, how can your centre achieve success and provide high-quality care?


Here are 5 key tips to ensure success for your day care centre:


1. Create a safe environment for everyone

Children and staff have the right to be in a safe and healthy environment, physically, emotionally and socially.

Children: Creating a safe environment for the children attending the service is an essential requirement for healthy childhood development.

Staff: Safety in the workplace for staff directly impacts many aspects of a business. To name a few, safe working environments result in less accidents, less occupational health costs, higher employee retention and staff satisfaction.


A successful childcare centre.


2. Ensure you have a team of skilled staff

A skilled worker is an expert at their job, and ensuring your team is skilled in their profession comes with many benefits including:

  • Improved productivity
  • Better feedback from families
  • Less risk
  • Positive relationships
  • Profitability


Ensure your childcare centre has processes in place to meet standards.

3. Have processes in place to ensure your centre meets standards


Childcare centres have many standards that need to be adhered to in order to run day-to-day.

Having policies and procedures in place will assist with keeping operations from becoming completely chaotic. When everyone is on the same page and has a policy or procedure to follow, your centre can run smoothly. Mistakes can be avoided or quickly identified.

Policies and procedures will help your centre to be more successful by:

  • Facilitating decision-making
  • Maintaining consistency
  • Encouraging effective management and teamwork


4. Strong Customer Service skills and Communication with parents

One of the most important factors contributing to the success of a Childcare Centre is the level of customer service and communication provided to families.

As childcare providers, of course the main objective for centres is typically to provide the children with high quality care and education – and it should be. Effective communication and customer service skills are factors that can support centres to facilitate this objective everyday.

Some tips for providing excellent customer service and a high level of communication to ensure the success of your centre include:

  • Identifying and focusing on the needs to the family
  • Ensure staff are aware of expectations when dealing with parents or guardians
  • Ask families for feedback
  • Have a clear complaints policy that staff are aware of


Early Education Training Workshop

HBB Group CEO Garret Norris delivering a Customer Service Excellence Training Workshop.


5. Offer staff regular training and development opportunities

By offering your team regular training and development opportunities, you are optimizing the skills they already have, as well as encouraging them to learn new skills and gain new knowledge that will help them day-to-day.

A well trained team is more likely to receive great feedback, leading to word-of-mouth referrals and ultimately a successful centre.

Sparkle’s Childcare Customer Service training will support your childcare team with a range of communication skills and customer service strategies, designed to bring the Sparkle to each service interaction.


Could your Childcare Service benefit from Customer Service Excellence training to promote the success of your business?


Contact the team at SPARKLE Training to discuss how we can provide you with a tailored program to help your centre to achieve success.
Call 1300 611 288, or Email info@sparkletraining.com.au 


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