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Do you ever wonder why some people excel in customer service while others struggle?

The answer might lie in their DISC personality type. The DISC model categorises personalities into four main types: Dominance, Influence, Steadiness, and Compliance. Each type has its unique traits and tendencies that can significantly influence how individuals approach and handle customer interactions.


DISC Profiling - Dominance, Influence, Steadiness & Compliance


Dominance (D) Dominance DISC type

Customer Service Style: Dominant individuals are often assertive, results-oriented, and focused on efficiency. In customer service, they might prioritise solving problems quickly and take charge of interactions.


Strengths: They excel in resolving issues swiftly, making decisions decisively, and providing clear direction to customers.


Challenges: Their direct communication style might come across as abrasive or intimidating to some customers, potentially leading to conflicts or misunderstandings.


Influence (I) Influence DISC type

Customer Service Style: Influential individuals are sociable, optimistic, and persuasive. In customer service, they are likely to build rapport easily, empathise with customers, and use their charm to diffuse tense situations.


Strengths: They excel in building relationships, adapting to various communication styles, and positively influencing customer perceptions.


Challenges: They may sometimes prioritise maintaining a positive atmosphere over addressing underlying issues, potentially leading to unresolved concerns.


Steadiness (S) Steadiness DISC type

Customer Service Style: Steady individuals are patient, empathetic, and reliable. In customer service, they prioritise listening attentively, providing emotional support, and ensuring consistency in their interactions.


Strengths: They excel in calming upset customers, demonstrating empathy, and fostering trust and loyalty.


Challenges: Their desire to avoid conflict may sometimes result in hesitancy to assertively address customer concerns or provide firm resolutions.


Compliance (C) Compliance DISC type

Customer Service Style: Compliant individuals are analytical, detail-oriented, and systematic. In customer service, they focus on accuracy, thoroughness, and following established procedures to ensure quality service delivery.


Strengths: They excel in troubleshooting complex issues, providing accurate information, and maintaining high standards of service.


Challenges: Their insistence on adhering strictly to guidelines may occasionally lead to rigidity, making it challenging to adapt to unique customer situations or requests.


Different aspects of Customer Service


Understanding your DISC personality type can help you leverage your strengths and navigate your weaknesses in customer service interactions. By recognising your natural tendencies, you can tailor your approach to better meet the needs and preferences of your customers, ultimately enhancing their experience and fostering stronger relationships.

At Sparkle Training, we believe in DISC Profiling as a formula for success. That is, a happy workplace equals increased productivity. Fundamentally, how you build relationships will have a massive influence on how happy, effective and productive your people are! And consequently, the most effective of communication is through understanding. Add to that understanding behaviour, and you have yourself a very powerful tool.


Contact Sparkle Training today to find out more about DISC Profiling and how it can benefit your Customer Service Team. 


Call 1300 611 288 or email info@sparkletraining.com.au


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