1300 611 288

Sparkle Retail Customer Service Training




The Sparkle Retail Customer Service Program is designed to refine the service and sales capabilities of your team. Business in the Retail Industry is always highly competitive. And for many, retail is a tough gig, with a number of retailers facing some of these key challenges:

  • Increased competition
  • Constant pressure on price and margins
  • Higher costs to ‘open your doors’
  • More demanding customers
  • Keeping up with technology
  • Ever changing legislation, policies and procedures


So often the biggest point of difference a business has is the way their staff engage with customers. That is both face to face and on the phone.

Moreover, research shows when customers enjoy positive experiences with staff, they are consequently more likely to return. As a result, price becomes less important and it becomes all about the experience.

retail service training

“Sparkle Your Customers With Excellent Service”


Sparkle’s Retail Customer Service Training is a one-day workshop that combines a range of service. Ultimately, it focuses on conversational selling skills that are effective in achieving results, as well as easy to apply.

Firstly, your staff will learn how to positively connect with their customers on the phone as well as face to face. Secondly, they will be taught the subtle communication skills needed to navigate their sales conversations with fluency and confidence.

Finally, by teaching action steps for each part of the sales process, your staff are given a structure to follow. Moreover, this makes the entire customer service process quicker and easier. And indeed, the new behaviours they learn will be smoothly applied in their day to day activities.



With these proven Customer Service skills in place, your staff will show a higher level of confidence when communicating with customers. And ultimately –  a much greater level of productivity and sales will result.

  • How to greet and build rapport on the phone and face to face
  • The value of preparing for the day with objectives
  • Identify the sales opportunity and open the sales conversation
  • Managing rejection with confidence
  • Qualifying questions to gather quality information
  • Active listening techniques
  • Recommending solutions and products using benefit statements
  • Managing concerns and objections
  • Closing the sale or conversation
  • Creating an awareness of a need they may not have mentioned
  • Upsell, Cross Sell and Bundle more products

retail service training australia

To discuss how Sparkle’s Retail Customer Service Training will improve productivity and sales contact Sparkle Training. Call 1300 611 288 | or email: info@sparkletraining.com.au



Sparkle’s Retail Customer Service Training is tailored to address each retailer’s specific needs. And accordingly, the workshops are customised across a wide range of industries, including:

  • Hospitality
  • Hardware
  • Food and Household
  • Entertainment
  • Clothing and Fashion
  • Electronics and Technology

Specifically, workshops are knowledge rich. That that is, they use key methodologies to educate and train staff. These teachings include:

  • Creating a culture of Customer Service Excellence using the BEAMS principals
  • DISC Personality Profiling to understand Customers and Colleagues Behaviour Styles
  • Hearts and Minds Sales Methodologies
  • Conversational Selling
  • 4 Step R.E.S.T. Objection Handling process


Check out the Sparkle Champions | Manager as Coaches Program for Retail Managers and Assistant Managers  >>> CLICK HERE

contact us and come sparkle with us image of cartoon people with yellow stars

To discuss how Sparkle’s Retail Customer Service Training will improve productivity and sales contact Sparkle Training. Call 1300 611 288 | or email: info@sparkletraining.com.au

Training Programs

Library Customer Service Training

Childcare Customer Service Training

Retail Customer Service Training

Customer Service Training

Managers as Coaches Program

DISC Profiling

Virtual Training

Online Courses


Contact Us

To contact Sparkle Training, please call: 1300 611 288 or SMS: 0481965405 or Email: info@sparkletraining.com.au or click the button below to send your inquiry online.

Looking for First-Class Training that will Make Your Team Sparkle?