by Sienna Anderson | Jul 21, 2026 | Customer Retention, Customer Service Excellence, Sparkle News
How active listening improves service outcomes and reduces conflict The story started with what seemed like another difficult customer. A parent arrived at a childcare centre visibly frustrated. Their tone was sharp, their arms were folded, and they immediately began...
by Sienna Anderson | Jun 24, 2026 | Customer Service Excellence, Leadership, Sparkle News
By Sofía Silva Berenguer at Sparkle Training – For day-care centre directors and library managers – June 2026 The leaders I work with in daycare and library services tell me they don’t have enough time. And they’re right that something isn’t working. But...
by Sienna Anderson | May 26, 2026 | Customer Retention, Customer Service Excellence, Sparkle News
The connection between exceptional customer service and sustainable business growth When parents choose a childcare centre, they are placing their trust in the people who will care for their children each day. While facilities, programs, and pricing all play a role in...
by Sienna Anderson | May 11, 2026 | Customer Retention, Customer Service Excellence, Sparkle News
The Benefits of Prioritising Customer Service in Childcare When parents walk into a childcare centre, they are looking for more than a safe place for their child. They want to feel welcomed, heard, supported, and confident that their child is in caring hands. For one...
by Sienna Anderson | Jan 19, 2026 | Customer Service Excellence, Sparkle News
The start of a new year is always a natural time to reset expectations, especially when it comes to customer service. For childcare centres and libraries, customer service is not just about being friendly. It is about trust, communication, consistency and creating...
